Channel Hierarchy

Organizing channels with hierarchies

Channel Hierarchy

Channel hierarchy lets you organize channels into logical groups for better reporting and analysis.

What is Channel Hierarchy?

Channel hierarchy creates a tree structure for grouping channels:

All Channels
├── Direct to Consumer
│   ├── Shopify US
│   ├── Shopify CA
│   └── Website
├── Marketplaces
│   ├── Amazon US
│   ├── Amazon UK
│   └── eBay
└── Wholesale
    ├── Distributor A
    └── Distributor B

Why Use Channel Hierarchy?

Benefit	Description
Reporting	Aggregate data at any level
Filtering	Filter by category, not individual channels
Organization	Logical grouping for navigation
Analysis	Compare performance across groups

Configuring Channel Hierarchy

Accessing Configuration

Navigate to Channels → Hierarchy (or through Settings).

Setting Up Hierarchy Levels

Tether supports multiple hierarchy levels:

1. Define Level Names

   Name each level:

   Level	Example
   Level 1	Channel Type
   Level 2	Region
   Level 3	Specific Channel

2. Create Values

   Add values for each level:

   Level 1 (Type):

   • Direct to Consumer
   • Marketplace
   • Wholesale

   Level 2 (Region):

   • North America
   • Europe
   • Asia Pacific
3. Define Relationships

   Specify which Level 2 values belong under Level 1:

   • DTC → North America, Europe
   • Marketplace → North America, Europe, Asia Pacific
4. Save

   Apply the hierarchy configuration

Assigning Channels to Hierarchy

1. Open Channel

   Navigate to the channel detail page

2. Find Hierarchy Settings

   Locate hierarchy assignment section

3. Select Values

   For each level, select the appropriate value:

   • Type: Marketplace
   • Region: North America
4. Save

   Channel is now part of the hierarchy

Using Channel Hierarchy

Filtering by Hierarchy

In forecasts and reports:

1. Open the Channel filter
2. See hierarchy tree structure
3. Select at any level:
   • Select “Marketplace” to see all marketplace channels
   • Select “Amazon US” for just that channel

Reporting at Different Levels

Level	View
All Channels	Total business
Type	DTC vs Marketplace vs Wholesale
Region	North America vs Europe
Channel	Individual channel detail

Drill-Down Analysis

Start high, drill down:

1. View total sales by Type
2. Click on “Marketplace” to expand
3. See breakdown by individual marketplace
4. Click on “Amazon US” for full detail

Common Hierarchy Patterns

By Business Model

Channel Type
├── Direct to Consumer
├── Wholesale / B2B
├── Marketplace
└── Retail

By Geography

Region
├── North America
│   ├── United States
│   └── Canada
├── Europe
│   ├── UK
│   ├── Germany
│   └── France
└── Asia Pacific
    ├── Australia
    └── Japan

By Platform

Platform
├── Shopify
│   ├── Shopify US
│   ├── Shopify CA
│   └── Shopify UK
├── Amazon
│   ├── Amazon US
│   └── Amazon UK
└── Custom
    └── B2B Portal

Combined Approach

Type
├── DTC
│   ├── North America
│   │   ├── Shopify US
│   │   └── Shopify CA
│   └── Europe
│       └── Shopify UK
└── Marketplace
    ├── North America
    │   └── Amazon US
    └── Europe
        └── Amazon UK

Hierarchy and User Access

Channel hierarchy works with access control:

• Grant access at any hierarchy level
• Access flows down to children
• Access to “Marketplace” = access to all marketplace channels

See User Access.

Best Practices

Match Business Structure

Design hierarchy to match how you manage the business:

• How do you report performance?
• How are teams organized?
• What comparisons are meaningful?

Keep It Simple

Don’t over-engineer:

• 2-3 levels is usually enough
• More levels = more complexity
• Start simple, add as needed

Consistent Naming

Use clear, consistent names:

• Obvious what each level means
• Consistent terminology

Plan for Growth

Consider future needs:

• New regions?
• New channel types?
• Build flexibility in

Troubleshooting

Channel Not Appearing in Hierarchy

Possible causes:

• Hierarchy values not assigned
• Channel is archived
• Hierarchy not fully configured

Solutions:

1. Check channel’s hierarchy assignments
2. Verify channel is active
3. Review hierarchy configuration

Incorrect Totals

Possible causes:

• Channel assigned to wrong level
• Duplicate assignments
• Missing channels

Solutions:

1. Review channel assignments
2. Ensure no duplicates
3. Verify all channels are assigned

Next Steps

Channels Overview

Learn channel basics

Managing Channels

Configure channels

Demand Forecasting

Filter forecasts by hierarchy

User Access

Control access by hierarchy